Madison, Wisconsin – Independent software developer Steve Glinberg today is pleased to announce the release of 123 Color by KidCalc, a companion app to his top ranked math learning game for iPhone and iPod touch. 123 Color is a coloring book with a unique twist: 123 Color teaches numbers, upper and lower case letters, shapes, and colors as kids play.

123 Color is brought to you by the creator of KidCalc 7-in-1 Math Fun, the top selling math learning game which is currently being feature on Apple’s list of Apps for Kids. KidCalc 7-in-1 Math Fun was the #1 ranked education app in October, 2009, and is presently ranked #10 in the education category.

123 Color not only engages and entertains children with beautiful artwork, fun sound effects, rich music and the challenge of painting 32 pictures, but it also teaches language skills with the help of clear, crisp voice-overs by male and female adult native speakers of English and Spanish. Parents can select the English or Spanish alphabet to be displayed and spoken, and parents can choose numbers to be spoken either in English or Spanish, or in English and Spanish together.

KidCalc’s developer, Steve Glinberg, has created a new app that, like his first app, perfectly balances entertainment value, capturing and holding kids’ attention, with educational value. 123 Color excites and engages kids, it makes learning fun and easy, and it enables parents to feel great about the games their children want to play.

123 Color’s learning activities challenge children to color segments of one of 32 drawings by finding and touching the properly numbered or lettered color on the color pallet. When letters and numbers are touched, voice-overs in the selected language or languages are played. Fun sound effects are also heard each time the drawing is touched, and when a drawing is complete children are rewarded with sounding trumpets, animated musical notes, and a chance to sing along with one of the 17 children’s songs included.

“There is so much that we can now do as educational software developers given these great new tools that we couldn’t do before. The high-technology mobile devices we have today, such as the iPhone and iPod touch, and soon the iPad, hold unprecedented and boundless potential as tools for learning. With 123 Color I aimed to provide children with an immersive rich and exciting multimedia experience with plenty to touch, see and hear, and to make learning a language something children don’t even notice they are doing as they play 123 Color. Watching my daughter color in the drawings with determination, and then quickly jump to snapping her fingers, dancing and singing along with the music after she completes each one, I get a strong sense that I have accomplished my goals.”

123 Color teaches the following skills:
* Number recognition by sight and sound
* Upper and lower case letter recognition by sight and sound
* English and Spanish number and letter pronunciations
* Creative expression – a mode where any color can be used to color the drawing

Additional features include:
* Currently 32 pages of engaging and colorful drawings
* 7 or 30 color pallet (7 for young children)
* Choice of one or two languages to be spoken
* 17 songs included
* 23 sound effects included
* Songs and sound effects can be enabled or disabled individually or all at once
* Voice-overs speaking numbers and letters can be enabled or disabled
* Save drawings to camera roll
* Email pictures to friends and family without leaving 123 Color

Songs include:
* Clementine
* London Bridges
* Mary Had A Little Lamb
* Oh Susanna
* Three Blind Mice
* The Wheels On The Bus
* I’ve Been Working On The Railroad
* Many more

In addition to teaching English or Spanish language skills to children in their native language, 123 Color is also a powerful tool for introducing children to Spanish or English as a foreign language.

Device Requirements:
* iPhone, iPod touch, or iPad
* Requires iPhone OS 3.0 or later
* 8.0 MB

Pricing and Availability:
123 Color by KidCalc for iPhone and iPod touch is available on sale for $.99 (USD) in the App Store in the Education category. Review copies are available upon request.

123 Color by KidCalc 1.1
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Located in beautiful Madison, Wisconsin, Steve Glinberg is an independent software developer, iPhone enthusiast, and dad who is passionate about finding simple and effective ways to teach even advanced concepts to young children. All Material and Software (C) 2010 Steve Glinberg / All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad, are registered trademarks of Apple Computer in the U.S. and/or other countries.