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In this episode of the App Marketing Podcast we discuss ideas on how to build community into your product. In the social age we live in it is more important than ever to make sure that our products are easily sharable through the social web, but not just sharable, there needs to be interaction as well.
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Link to audio file: http://blip.tv/file/get/Ipap-AppMarketingPodcastBuildingACommunityPart1604.mp3
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February 16, 2011
#1
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Applications that increase your visibility and engagement in the social networking is now as important as your fiscal policy. Without this you will miss a significant chunk of your market and promotional opportunity.
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March 2, 2011
#2
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I’ll be the first to admit, Im not the biggest fan of marketing apps. They have always seemed to me to be an underhanded way to shoehorn a brand or product into a customers subconscious. That is until I discovered some of the truly useful and innovative apps sponsored by a number of forward-thinking companies out there. Now I’m a supporter of marketing by app, but only if it is done very very well.
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