App Marketing Tip: Keeping The Conversation Going

dailyappshow-80-20

Just because you are the only one talking does not mean that nobody is listening. If I have learned anything over the years I have realized that people are always watching. This goes for personal social networks and the social network of your app or product. These days I am sure we have all experienced a conversation in real life with a person who seemed to know a lot about us through the posts we make on Facebook or Twitter. In our mind we thought to ourselves, I didn’t even know that person was paying attention to what I post. We thought this because they never commented back or liked anything, they just observed.

Your customers or even potential customers may be watching what you or your company is doing with your products without interacting, and that is ok. In my experiences I have noticed that the 80/20 rule is in effect when it comes to customer interaction with your product. There are a solid 20% that have something to say about every update or change you make. They provide feedback often, both positive and negative. This often leads us to believe that we have a smaller audience than we really do. The fact is that there is likely around 80% of the rest of our users or observers who silently take in what we have to say and don’t respond with anything. There is nothing wrong with this, it’s simply human nature, which is why there is such a thing as the 80/20 rule.

So how do you keep the conversation going when 80% of your users are playing the silent type? I have a couple of ideas but let me start with the most practical one.

Talk More!

Because we are all busy marketers and many times have multiple things to focus on, we often aim broad and hope to reach as many people as possible. We are entering a world where customized messages are expected. People expect the messages they receive to have relevance and if not, they may ignore them or even unsubscribe from them. Keeping people engaged when they have a connection to your product is actually easier these days because you have the ability to keep them up to date with feature releases but you can also give them a look behind the curtain and show them a bit more about what goes into the app or product they are enjoying.

I also suggest that you narrow up your email updates and social media posts to be more specific. Instead of posting about a bunch of features at once, focus on one feature at a time and give it more attention to detail. You can also do a recap post or email that includes everything but for those who want more information, they will have it.

When I receive a general email with a list of new features and options I typically nod my head in agreement and move on to the next email. If there is a feature that I am excited finally arrived, I may jump to the app to try it out for myself, but if I had more information about that feature I may even share it on my social network with a short post containing my own thoughts. When I share to my social network, I like to make sure they understand what I am posting about. If there is nothing for me to give them to read, I likely won’t post about it because I don’t want to confuse anybody or make my posts seem irrelevant. I also most likely don’t have the time to write my own post about the new feature to explain it in my own words. I think you get what I am saying.

You have to provide the information if you want it to be shared. Give your users the information and tools they need to share about your app or product. When they share about your app or product it expands your reach. We all have too many inbound distractions coming our way to take the matter into our own hands.

On DailyAppShow, we do this with video. We find that video is the best way to showcase a certain feature or set of features. The time people have is limited so we keep our videos short. It is often that a viewer will pass right by a video if it is longer than they have time to spend consuming the content. Rather than watching what they do have time for, they don’t watch it at all.

Write about your features so the search engines will show them in search results. Make videos about your features so Youtube will show them in their search results.

Make content about everything you do available and give people a look behind the curtains so they can see what goes into the apps and products they enjoy. You can do all of this on a company blog or on the blog dedicated to your app or product. People don’t need daily updates but I would suggest posting something each week.

What are some of the things you do to keep the conversation going about your app, product or service? Share with us in the comment box below.

How to Market an App – Tip #5

App Marketing

Tip Number Five

Have fun
Simple, but necessary to the success of anything in life is to just have fun. You need to know that no matter what people will say to discredit your app, your efforts or the full or partial execution of the past 4 tips will not determine the success of your app. One bad article, comment or post to your social network is no means to throw in the towel. Build up some tough skin and allow the criticism to help you perfect your product.
Funny promotional material is not off the table, remember everyone’s favorite part of the Super Bowl?

The commercials.

The next sidesplitting commercial is what some of the viewers of the Super Bowl are actually waiting to see. Case in point, Samsung’s ‘Next Big Thing’ commercial that aired this past February was an Inception-style commercial that discusses the planning of their comedic injected commercial that is set to show at the Super Bowl. In the video they used Seth Rogan, Paul Rudd, Lebron James and Bob Odenkirk.

Good luck and happy developing.

Tip #1 – “Make an App People Want”
Tip #2 – “Develop an App that’s ‘Easy on the Eyes'”
Tip #3 – “An informative website with social network engagement”
Tip #4 – “Launch Price V. App Price”
Tip #5 – “Have Fun” (Currently viewing)

How to Market an App – Tip #4

App Marketing

Tip Number Four

Launch price V. App price
Low costs, coupons and sales are all ploys a business will use to get people to realize that they need their certain product. By initially lowering an app’s cost or offering out coupons upon release a certain buzz can be developed for your app. It’ll be in the hands of the people and offer some ‘free’ advertisement towards marketing your app.

Other apps will experience an increase in their sales numbers when they run a special sale during a holiday, a certain anniversary or even during a marketing campaign. Sit down with your team and organize an effective way you can sell your app.

Tip Number Five on How to Market an App will be published here at the DailyAppShow.com

Tip #1 – “Make an App People Want”
Tip #2 – “Develop an App that’s ‘Easy on the Eyes'”
Tip #3 – “An informative website with social network engagement”
Tip #4 – “Launch Price V. App Price” (Currently viewing)
Tip #5 – “Have Fun”

How to Market an App – Tip #3

App Marketing

Tip Number Three

An informative website with social network engagement.
The information and news about your app is going to come from someone, make sure that what is shared is beneficial to the life of your app. You can control what others are saying about your app by giving them content to share, read and subscribe to. A website blog along with some powerful social network campaigns can help build the credibility and reliability of your app.
Emails are great ways to communicate with people, but it will remain private. Social network engagement allows you to share public information with vast amounts of people and prepare a platform for discussions on the according topics.

Tip Number Four on How to Market an App will be published here at the DailyAppShow.com

Tip #1 – “Make an App People Want”
Tip #2 – “Develop an App that’s ‘Easy on the Eyes'”
Tip #3 – “An informative website with social network engagement” Posts 10/9/13 (Currently viewing)
Tip #4 – “Launch Price V. App Price”
Tip #5 – “Have Fun”

How to Market an App – Tip #2

App Marketing

Tip Number Two

Develop an app that’s ‘easy on the eyes’
By ‘easy on the eyes’ I mean great in design of course. Many apps today are alike in their general manner or idea of play but what can set an app apart is the user interface.

The new iOS7 for the iPhone is a prime example of UI taken into great account and adapting to what is in style and the friendly to the users. Previous to iOS7 Apple was infamous for a chic, shiny and reflective design, but times have changed. Many designs are converting to a minimalistic design with brighter colors, well defined lines and breaks within the designs.

Now this might be for Apple now, but what will work for you? Whatever style of design you choose for your app, be sure that it’s pleasing to the user and doesn’t take away or distract from the use of the app.

Tip #1 – “Make an App People Want”
Tip #2 – “Develop an App that’s ‘Easy on the Eyes'” Currently Viewing
Tip #3 – “An informative website with social network engagement”
Tip #4 – “Launch Price V. App Price”
Tip #5 – “Have Fun”

How to Market an App – Tip #1

App Marketing

Tip Number One

Make an app people want.
Sure you can sell anything, but an app that sells itself is the best. An app that serves a good purpose or aides in other daily tasks is the most opportune one that developers want to develop and marketers want to market.
Think about, would you purchase a pair of two left shoes? Of course not, unless you’re horrible on the dance floor.


This couple is fantastic at dancing. Take notes.
Keone & Mariel Madrid at World of Dance NY 2013.

A “Sell your VHS” app might not be the most practical app for users to have. Think of the people, the climate and watch as your app will be able to sell itself. Apps that serve practical uses are the best salesmen. Bank apps have allowed their customers to bank on their own time to avoid long lines. Along with mobile check deposits we can save even more time and gas money by making deposits in the comfort of our own home or office.
Netflix, Hulu and Amazon have seen the digital stream begin to combat television along with movie theaters. With fully functioning websites that stream thousands upon thousands of different shows and movies, they’ve adapted their purposes into a mobile applications that all can carry in their pockets.

Tip Number Two on How to Market an App will be published here at the DailyAppShow.com

Tip #1 – “Make an App People Want” (Currently viewing)
Tip #2 – “Develop an App that’s ‘Easy on the Eyes'”
Tip #3 – “An informative website with social network engagement”
Tip #4 – “Launch Price V. App Price”
Tip #5 – “Have Fun”

How To Market Your App on Pinterest

App Marketing

Pinterest hit the ground running in 2012 and has quickly gained a large following of users. The social network has made it easy to share images and curate lists of likes, hopes and dreams through what it calls boards. You can pin items to your board and each board acts like a category. A pin is a saved link or image that you “pin” to your board. When somebody else looks at your pins, they can repin your items to their boards. A repin is essentially the same thing as a retweet on Twitter or somebody sharing your post to their personal Facebook profile. Pinterest is 50 Million users strong at the time of writing this and it just continues to grow. Though Pinterest’s user base leans heavily towards female users, there are many ways which an App whether it be an iPhone, iPad, Android or Windows Phone app, or a desktop app could be marketed.

Pinterest is free for users and businesses to join and use the social network. As a developer or marketing agency, you can setup a Pinterest business account in minutes and begin creating some culture around your app. To help in this process, I want to unpack some of the features and benefits that Pinterest offers that could be used to market your app on Pinterest.

Pinterest understands sharing. It makes it easy to share pins with your other Pinterest followers, Facebook and Twitter profiles. Your Pinterest profile also includes the ability to link back to your website. Pinterest Business accounts allow you to verify the account by confirming ownership of that domain name. This puts a nice authorized icon next to your URL on your Pinterest profile to notify everybody that the profile they are looking at is the authorized profile for that business.

There is a lot of viral potential in Pinterest pins. When you pin something to one of your boards, those who follow you can repin that item and their friends can repin your item as well. This tends to happen much more often than a Facebook share or a Twitter retweet because the idea of repinning something is that you are saving it to one of your boards so you can refer back to it later. People love to save things for later use and that is what Pinterest is all about.

When deciding what to pin, think about the culture that is around the type of app you are promoting. If your app is a productivity to do list style app, you could curate boards on Pinterest around being more organized. Fitness related apps could pin fitness inspiration photos and links as well as pin recipes and anything else that people into personal fitness would be interested in. The idea is to curate boards full of sharable stuff that people would find interesting and the best way to do that is to make sure your app fits right into what you are sharing.

When you post articles or blogs about your app, you can pin those too but you do not want to get to carried away self promoting. Make sure you have a board where you can pin links to other people who are talking about your app online. A board that includes app reviews, demos, blog posts, photos and anything else that showcases other people using your app and their opinion on your app.

If you want to take a look at a couple of businesses that do a good job using Pinterest to promote their brand with out being over self-promoting, check out the following Pinterest accounts:

The great thing about Pinterest is that you do not have to create all of the content you pin to your boards. You can curate content from websites all over the world to your Pinterest board. You can also pin blogs you have written as well. You will notice that Whole Foods often blogs Pin worthy articles and then pins them to their own Pinterest boards to be shared. As long as the information is good and not overly self-promoting, you will be just fine.

Take advantage of this growing social network and use it to promote your app.

Make sure to check out DailyAppShow on Pinterest: http://pinterest.com/dailyappshow

Engaging Your App Users on Facebook

App Marketing

Over the years I have found that many developers have a hard time trying to figure out how to use Facebook to engage the users of their apps. It’s not enough these days just simply to have a Facebook page for your app where people can like your page, there has to be a reason for them to do it and a reason for them to go to that page. These days people are spending much more time browsing Facebook and other social media sites then they are surfing the web like they used to several years ago. This gives you a unique advantage to engage the users of your apps on Facebook if you go about it right.

In this post I want to give you a couple of ideas on how to get users to your Facebook page and get them to talk. Beyond that, I want to help you get them to talk about your app on their own Facebook profile which in turn will drive traffic to your Facebook page which will hopefully convert two more downloads of your app. Whether you have thousands of active users or even just 50, if you engage your users correctly you should be able to use Facebook to grow your user base in numbers and in strength.

Step 1: Create a Facebook Page
The first step is to have a Facebook page. If you’re not too sure on how to do this or what the best practices are for setting up a Facebook page, I’ve provided a link below to a online course that I produced last year they will get you started. In the provided areas of the Facebook page where you can include graphics, make sure to brand your Facebook page so that it matches the branding of your app. You don’t want there to be any confusion over whether or not they are on the correct page. Upload photos of your app, screenshots of different parts of your app, and videos if your app being used so there is content therefore your viewers to look at when they come visit your page.

Free Course: Introduction to Facebook Pages by Jerad Hill

Step 2: Make It Easy To Reply and Keep Your Page Up To Date
It is really easy to find other things to do then post to your Facebook page. To make it easy to keep your page up to date make sure you have your computer and other devices set up so that it is easy to get and make updates and move on to your next tasks. Use the Facebook pages app that is available for iPhone and android so you can quickly get into your Facebook page to post updates and reply to comments other people have left. Use tools such as Hootsuite which allow you to schedule posts to be released in advance so you could maximize your time and not spend all day writing posts for your Facebook page. With the ability to schedule posts you can sit down at the beginning of the week and write several posts and schedule them to be released throughout the week. These could be questions or comments about different parts of your app that people can respond to. Then you can use the Facebook pages app to reply to these messages or comments as people post them throughout the week.

Step 3: Ask Questions and Challenge People
People like to be asked for their opinion and they also like a good challenge. From time to time you could put out questions for your users that don’t even necessarily have to be related to your app specifically. Put yourself in the shoes of the user and think to yourself, what are the kind of things that my users would like to be asked? If you have a general idea that a lot of your users are baseball fans, perhaps from time to time you can post questions about baseball teams or anything else baseball related for that matter. Of course you want to keep it relatively on-topic for the most part, but there’s nothing wrong with talking to your users the same way you would talk to them one-on-one if you had the chance to get to know them. It’s all about keeping the users engaged on your Facebook page.

Occasionally post a challenge. If your app is a game, have people post their scores or even share something about the app that they were able to achieve. This gets people talking about how good they are at the app or the challenges that they faced inside your app. If your app is a productivity app, challenge people to use your app to plan their next party or event. Whatever you think people could be using your app four, engage them in this and help them through the process. If there is a professional in the industry that your app services, have them stop by your Facebook page and be available to answer some questions.

Step 4: Avoid Being Annoying
The one thing you don’t want to do on Facebook is constantly invite people to download your app. Most of the people that will like your Facebook page have probably already heard of your app one way or another, which means they probably have downloaded it or at least tried it. If you link to Facebook inside of your app, don’t be overwhelming with this. You want to invite people to the Facebook page so that you can have them be a part of a community of people that use your app. You don’t want to come across as a person just trying to promote the entire time. Think of your Facebook page as a user forum that has the potential user base of millions because it is connected to Facebook directly.

Step 5: Be Creative
Continuously think of fun ways to engage your users. Be creative and have fun with it. Remember not to take it too seriously because your users are most likely average people that like to have fun and enjoy their lives. Because of this, keep it light and make it easy for people to stop and be a part of the conversation and drop out at any time. Everybody is busy, and online these days their attention is very short. The easier they can drop in to post a quick reply to one of your comments or click like on your latest behind the scenes update build photo, the better. People like to be a part of the things they enjoy. Invite them into the process and welcome their suggestions. Allow them to vote on new features, and give them a look at what you’re working on behind-the-scenes. You will be surprised at the kind of feedback and engagement you get it.

Your users are most likely already spending a great deal of time on Facebook just seeing what their friends are up to and liking other businesses that they have a connection with. When people decide to integrate an app into their life whether it be a utility or game, it becomes much easier to engage them in conversations. People like to know that they’re not the only one out there using your app. We love communities, and that is why Facebook is became so popular in the first place. Use Facebook to connect with your users, provide added value to their experience and the only thing that can happen from there is that they share your app with their friends.

5 Tips for Marketing and Promoting Your App

Over the years many things have changed, but many are the same. We now have hundreds of thousands of apps competing for the same space on a device as ours are. Developers, who are now business men and women are trying to find new ways to stick out. A great app can not truly shine unless it gets downloaded and installed by the masses. With app marketing, the only way to rise to the top is to hit critical mass. The idea of hitting critical mass will be the focus of this post. There are ways to Growth Hack your way into critical mass.

First we need to get one thing out of the way. No matter how much attention you throw at an app, it has to be a useful product that will bring either ease or entertainment to a person’s life. Our mobile devices provide us with problem solving tools and are also a source of entertainment. Assuming that you have a good idea and have developed it well into a nice app, here are my Top 5 Tips for Promoting Your App.

1. Become the Voice in Your Space.
If your app is specific to a business topic or even if it’s just the best Bubble Popping game on the app store, you need to be all about your app. Eat, live and breathe what your app is all about. If your app for Hair Stylists helps Salon business owners keep track of chair rentals, hair product and other general sales, you need to be all about the Salon industry. Your website should not just showcase your app, it should be the ultimate resource for tech savvy salon owners. A blog on your website could be used to share information and grow an audience of Salon owners. You could also harness the social power of Twitter, Facebook and Linked in to share your articles with the Salon owners on these social networks.

If you’re app is the next amazing bubble pop game, yes, a simple game that allows you to pop bubbles, which is currently my 2 year olds favorite game to play, you could shoot a real life bubble popping game video and put it on Youtube. Challenge others out there to upload their real life bubble popping videos. There are so many different ways to generate viewership which you can convert into app sales through a properly crafted website.

You don’t have to be a Guy Kawasaki on Twitter, who curates and shares information on almost everything, but you can be the Guy Kawasaki of the specific niche´ you are trying to gain ground in.

We are always looking for different ways to do this wether it is through writing blogs such as this, adding photos of cool mobile related products we like to our Pinterest page.

2. Have a Good Website and Use It!
At DailyAppShow.Com, we have created videos for over 8,000 different developers. We look at the website of each developer and we often get a good laugh, sometimes a short cry out of some of these websites. I am a developer, more of a web developer, but I do have experience in development. I would never create a product and release it to the world with out having an awesome website to showcase it’s features. What these app marketplaces have led people to believe is that most will find their app through the marketplace. I am a believer in the fact that people Google search our answers to their problems and find solutions that way. If I am Google Searching for the best way to grill a steak and the first thing that pops up is an app that shows me how to prepare steak, you can bet I will go download that app. I may have not been looking for an app but now that I found what I was looking for in an app, it will be much easier for me to grill a steak reading from an app than from my laptop.

A good website can help your app (product) be found. More people find DailyAppShow.Com by searching “Video App Reviews” in Google than by going into the app store and using the same search. 92% of our app downloads come through the links on our website. That means that the user had to have found our website first, before going to the app store and downloading out app.

Websites are inexpensive to set up and maintain these days. If you are on a tight budget, I suggest setting up a website at WordPress.com, customizing it to fit your needs and start adding content that is relevant to what your app category is. Alternatively, you can have something customized and made to mirror the look and feel of your app, a company such as our parent company, Hill Media Group could help with that.

3. Social Networks are Great for Support
Many people are afraid to offer user support in the public eye. Most of us know about how Comcast started using Twitter to respond to customer complaints. I actually had to reach out to Comcast once through Twitter because I got nowhere through their phone support. I received prompt support and got a phone call right away from the person handling the Twitter account. They took care of my problem and I was back in action. That is how it should be. What also happened during this process is that all of my Twitter followers got to watch as Comcast professionally handled my problem. After it was successfully handled, I Tweeted about my experience with their support team.

Of course you can’t handle all support cases in the public eye, but it is a good idea to offer social networks as a way of communicating with you or your support team. I know that this takes extra time and resources that you may not have but consider how easy it is to manage this. Simply setup accounts on Twitter and Facebook. You can manage them from your smart phone through out the day. People don’t expect you to get back to them in seconds, I have found that an hour or less is a good response time, unless it is in the middle of the night.

Once your app gains any kind of momentum, it will be important for you to keep your ear to the tracks using social networks. As people talk about your app it is good to hear what they have to say. At the very least, you should be there to respond. Don’t let your users think they are alone.

4. Push Marketing
The internet is huge and I think that people forget this sometimes. Imagine yourself trying to yell to someone on the other side of the field at the World Cup. Impossible. At the very least you would need a megaphone to make enough noise to get the other person’s attention. The same kind of noise is needed to get attention on the web. It is very common for a developer to do one thing at a time so they can measure it’s success. I think developers like numbers they can measure, or something… However, when you do several things one at a time, none of them add up to a whole lot. It is only when you stack efforts on top of each other that you are able to get more attention at once. I have heard it called other things, but I call this Push Marketing.

When companies launch products they do a media push. It is called a media push because they are pushing out their message to as many media sources as they have resources to handle. A bump in sales is what they are hoping to get in return. Hopefully this media push is enough to get the kind of momentum going that will carry them until they have reached critical mass. This is not often the case because as you are probably aware, the only way to become a household name is to be heavily backed by media. Even though Angry Birds was downloaded by millions it only became a household name because Big Media couldn’t stop talking about it.

When it comes to contacting media outlets such as PRMac.Com, DailyAppShow.com or any other, I suggest you stack all of these efforts into one large push to try and get as much attention at one time as possible. This big push could result in enough sales to do further marketing to help you reach that critical mass. We have all seen apps in the top 25 of the app marketplace and wondered how they got there. This is probably due to a form of push marketing.

5. Get Other People Talking About Your App
If someone has an audience, get them talking about your app, especially if their audience is related to what your app offers. Here at DailyAppShow.Com, we are pretty general. We cover all app categories and it is a good idea to have your app listed on websites such as ours. However, it is even more important to have your app being talked about on websites that specialize in the area your app does. If your app is a Tower Defense game, get connected with a Tower Defense game website for Tower Defense lovers. If there is no such website, create it. If your app helps teachers organize their classrooms then find the best technology resource websites and get your app in front of it’s viewers.

Final Thoughts on App Marketing
Of course there is more than one way to skin a cat, or in this case, more than 5 ways. I have watched over 10,000 apps be marketed where we were part of the marketing process and many apps that I downloaded on my own as a result of some sort of marketing effort. With the pool of apps getting bigger faster than the need for new apps can support, it is more important than ever to market your product in the most effective way possible. Take the marketing of your app very seriously. Make a plan of action and stack those into one big effort. In marketing, a frequently replanted plant or tree yields little fruit, however one planted within the best soil has the best chance of growing and producing fruit for a long time.

If there are any questions I can help answer, please feel free to contact me directly through our website or through my email (jerad at dailyappshow.com).

How to Drive Loyalty and Achieve a Following with Mobile Technology

Ken Rhie, CEO and co-founder of Trumpia
Remember the old punch cards? Offering incentives to purchase over and over again meant printing and handing out paper cards for its customers to use – if they didn’t lose or forget them first. It was impossible to measure their effectiveness unless the business was diligent about tracking the sales that came from them. Plus, if the store or restaurant were to add-up the costs of printing and fraudulent stamping activities that often occurred, it would have to consider whether or not the program would really be worth the extra investment and hassle.

Several companies have come out with mobile solutions recently in an attempt to boost loyalty programs for businesses. But custom-built mobile app solutions can take time and money to create. Other standardized solutions are ready to use and affordable, but they often lack the capabilities a business needs to market the program and get people using it.

Trumpia, is one multi-channel marketing platform, with mobile text at its core, that recently announced a new loyalty rewards program, leveraging QR code and mobile keyword technologies. What sets Trumpia apart from other SMS text and mobile app-based loyalty solutions, however, is that it offers a full-fledged marketing and messaging suite. The mobile rewards program is free to businesses who are premium-level subscribers to Trumpia’s award-winning, web-based service, offering mobile text, email, voice broadcast, IM and social media in a single integrated platform. But a loyalty program is only one of many factors in making your overall marketing successful and Trumpia recognizes that by offering an All-In-One Marketing solution including, of course, its Mobile Rewards Program.

Trumpia’s new rewards program works right on everybody’s mobile phone to increase convenience and security for consumers and encourage repeat purchasing for businesses. Trumpia, however, adds four main benefits to its mobile rewards program.

First, Trumpia’s mobile rewards program allows a business to engage customers across a variety of devices – not only smart phones but also conventional feature phones. Second, businesses can use Trumpia’s powerful All-In-One Marketing platform to grow their customer databases and send promotional offers to mobile numbers that they collect through the rewards program. Third, all of the benefits of Trumpia’s All-In-One Marketing solution are available at one affordable price that other providers charge for stand-alone mobile marketing, email marketing or loyalty marketing solutions. Fourth, Trumpia was designed with anti-fraud measures in mind. During each reward point transaction, an approval with an easy click is required by the business’ staff. Trumpia also tracks points and flags suspicious or fraudulent activities.

The new Trumpia mobile rewards program’s reporting feature allows an administrator to view, at a glance, whether or not the customer has already earned and redeemed a prize against a specific rewards goal. Finally, to help the business promote its rewards program easily and effectively, Trumpia offers a professionally-designed flyer that a business can quickly customize, automatically configure and then print.

And for developers who want to interface capabilities such as SMS text, IM or email within their website or application, Trumpia’s Automatic Programing Interface (API) is easy to use. Each function in the Trumpia API can be utilized by any software or programming language that can submit a web form or call a URL and receive a response. Trumpia has gone to great lengths to ensure that any developer who wants to interface an application, website, or system with its messaging gateway can do so quickly and reliably.

Now more than ever before, web-based application providers of all kinds are incorporating SMS text and new media marketing programs into their software. In fact, findings from Juniper Research state that by 2016, application-to-person (A2P) messaging will overtake person-to-person texting.

Yet, whether you use an existing mobile rewards application like Trumpia’s or incorporate a SMS text-based solution into your own custom mobile app, you’ll want to be sure that the solution you select meets your needs in the most cost-effective way. Secondly, you’ll want a solution that is not only convenient for consumers but also easy for you or your clients to track and manage. That way you’ll gain the most bang for your buck while not leaving any of your profits on the table.

For more information about Trumpia, visit www.trumpia.com or call +1-888-707-3030.

Ken Rhie’s bio:
Ken Rhie is CEO and co-founder of Trumpia, the leading All-In-One, Multi-Channel Marketing platform. His past experience includes leading the management and marketing of a wide range of technology companies in Silicon Valley including Symantec and three successful start-ups that he founded. Ken has also served as a featured speaker at venues including universities, such as Stanford and UC Berkeley, as well as conferences and on topics such as the Ten Most Common Mistakes of a Startup, Silicon Valley Marketing Checklist and Writing a Business Plan for Successful Funding. Ken holds an MBA degree from Harvard University and two patents.