Fall App Giveaway For Apple Users Headed to Florence, Italy

Erlangen, Germany – Michael Mueller Verlag announces the first ever “MM Tech Traveler Giveaway” to celebrate the release of Michael Mueller Publishing’s first ever English-language mobile app, MM-City Florence. Last year, according to Harris Interactive market research polls, Italy was the number one travel destination for Americans. This year, with the recent grand opening of Florence’s first Apple store plus the year-round presence of English-speaking study abroad students, the Mueller team anticipates many eager participants.

The Contest Guidelines:
* Between Thursday, October 20th and Monday, October 31st, download the Free Michael Mueller porthole App “MM-Travel”
* Submit a photo and your personal travel motto: e.g. “The map is not the territory” or short poem: e.g. I go/ where there’s no snow/ except gelato
* Ten winners will be chosen at the end of October and notified by email

Florence, Italy’s English language newspaper, The Florentine, recommended the Michael Mueller app, citing that it’s “easy to use on the iPhone [and] it’s particularly beautiful on the iPad … Perfect for long term visitors or study abroad students who need a complete and detailed guide to the city.”

For full contest rules and deadlines, plus MM-City Florence app screenshots, first visit the app website online. Michael Mueller Publishing has more English language apps slated for release in 2011-12, including a hiking guide to California’s Santa Monica Mountains.

Device Requirements:
* iPhone, iPad and iPod touch
* Requires iPhone OS 4.2 or later
* 86.6 MB

Pricing and Availability:
Florence MMTravel Guide 3.6 is free and available worldwide exclusively through the App Store in the Travel category. MM-City Florence is available for $5.99 one-time download.

MMTravel Guide 4.0
Download from iTunes
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Michael Mueller Verlag (Publishing) was founded in 1979 by then 24-year old Michael Mueller. Thirty some years later, he has just received the 2011 ITB Book Award for his lifetime achievement in journalism. In the late 70’s, Mueller began writing travel guides with a more on-site, journalistic approach, breaking new ground in 1982 when he published the first unconventional guide to the German region Franconian Switzerland. Mueller’s offices are based in Erlangen, Germany. With now over 200 destination titles for city and hiking guides, Germany’s number one independent travel guidebook publisher has begun publishing guides in English and Spanish. Copyright (C) 2011 Michael Mueller Verlag GmbH. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.