Ken Rhie, CEO and co-founder of Trumpia
Remember the old punch cards? Offering incentives to purchase over and over again meant printing and handing out paper cards for its customers to use – if they didn’t lose or forget them first. It was impossible to measure their effectiveness unless the business was diligent about tracking the sales that came from them. Plus, if the store or restaurant were to add-up the costs of printing and fraudulent stamping activities that often occurred, it would have to consider whether or not the program would really be worth the extra investment and hassle.

Several companies have come out with mobile solutions recently in an attempt to boost loyalty programs for businesses. But custom-built mobile app solutions can take time and money to create. Other standardized solutions are ready to use and affordable, but they often lack the capabilities a business needs to market the program and get people using it.

Trumpia, is one multi-channel marketing platform, with mobile text at its core, that recently announced a new loyalty rewards program, leveraging QR code and mobile keyword technologies. What sets Trumpia apart from other SMS text and mobile app-based loyalty solutions, however, is that it offers a full-fledged marketing and messaging suite. The mobile rewards program is free to businesses who are premium-level subscribers to Trumpia’s award-winning, web-based service, offering mobile text, email, voice broadcast, IM and social media in a single integrated platform. But a loyalty program is only one of many factors in making your overall marketing successful and Trumpia recognizes that by offering an All-In-One Marketing solution including, of course, its Mobile Rewards Program.

Trumpia’s new rewards program works right on everybody’s mobile phone to increase convenience and security for consumers and encourage repeat purchasing for businesses. Trumpia, however, adds four main benefits to its mobile rewards program.

First, Trumpia’s mobile rewards program allows a business to engage customers across a variety of devices – not only smart phones but also conventional feature phones. Second, businesses can use Trumpia’s powerful All-In-One Marketing platform to grow their customer databases and send promotional offers to mobile numbers that they collect through the rewards program. Third, all of the benefits of Trumpia’s All-In-One Marketing solution are available at one affordable price that other providers charge for stand-alone mobile marketing, email marketing or loyalty marketing solutions. Fourth, Trumpia was designed with anti-fraud measures in mind. During each reward point transaction, an approval with an easy click is required by the business’ staff. Trumpia also tracks points and flags suspicious or fraudulent activities.

The new Trumpia mobile rewards program’s reporting feature allows an administrator to view, at a glance, whether or not the customer has already earned and redeemed a prize against a specific rewards goal. Finally, to help the business promote its rewards program easily and effectively, Trumpia offers a professionally-designed flyer that a business can quickly customize, automatically configure and then print.

And for developers who want to interface capabilities such as SMS text, IM or email within their website or application, Trumpia’s Automatic Programing Interface (API) is easy to use. Each function in the Trumpia API can be utilized by any software or programming language that can submit a web form or call a URL and receive a response. Trumpia has gone to great lengths to ensure that any developer who wants to interface an application, website, or system with its messaging gateway can do so quickly and reliably.

Now more than ever before, web-based application providers of all kinds are incorporating SMS text and new media marketing programs into their software. In fact, findings from Juniper Research state that by 2016, application-to-person (A2P) messaging will overtake person-to-person texting.

Yet, whether you use an existing mobile rewards application like Trumpia’s or incorporate a SMS text-based solution into your own custom mobile app, you’ll want to be sure that the solution you select meets your needs in the most cost-effective way. Secondly, you’ll want a solution that is not only convenient for consumers but also easy for you or your clients to track and manage. That way you’ll gain the most bang for your buck while not leaving any of your profits on the table.

For more information about Trumpia, visit www.trumpia.com or call +1-888-707-3030.

Ken Rhie’s bio:
Ken Rhie is CEO and co-founder of Trumpia, the leading All-In-One, Multi-Channel Marketing platform. His past experience includes leading the management and marketing of a wide range of technology companies in Silicon Valley including Symantec and three successful start-ups that he founded. Ken has also served as a featured speaker at venues including universities, such as Stanford and UC Berkeley, as well as conferences and on topics such as the Ten Most Common Mistakes of a Startup, Silicon Valley Marketing Checklist and Writing a Business Plan for Successful Funding. Ken holds an MBA degree from Harvard University and two patents.